Content Creation

Adobe Firefly

A generative AI toolkit that helps you produce images, video, audio, and designs in a fraction of the usual time. Firefly gives your team access to leading AI models from Adobe and partners like Google and OpenAI, built with commercial use in mind.

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Creative AI Designed With Business Needs in Mind

Responsibly developed and commercially safe

Built Responsibly, Safe to Use Commercially

Adobe trains Firefly with safeguards that filter out harmful or offensive output, support inclusive representation, and respect the rights of the creative community — so the content you generate is less likely to run into copyright issues.

Seamlessly integrated into your creative workflows

Fits Naturally Into How You Already Work

The same AI capabilities show up inside the standalone Firefly app and across the Creative Cloud apps businesses already rely on, so you can take a project from concept to finished piece without breaking your workflow.

Designed for flexibility with your choice of AI models

Choose the AI Model That Fits the Job

Pick from a growing library of models built by Adobe and partner companies, each suited to a different style or capability. Your generated content stays yours — Adobe and its partners don't use it to train future models.

What You Can Do With Firefly

One app that covers image, video, audio, and idea generation, so you rarely need to look elsewhere.

Generate and Edit Images

Turn a short prompt into a detailed image in seconds, then keep refining it — erase unwanted elements, extend the background, or increase the resolution.

Generate and Edit Videos

Produce video clips at the resolution and aspect ratio you need, then adjust the result just by describing the change you're after.

Create With Firefly AI Assistant

Type out what you're trying to make and Firefly routes the request to the right tool on its own, so you're not hunting through menus.

Visualize Ideas in Firefly Boards

Sketch out a direction fast on a shared board where you and your team can gather references, riff on each other's ideas, and generate variations using AI models from Adobe and partners.

Generate Soundtracks & Speech

Add fully licensed background music or a polished voiceover to your project without booking a studio or hiring a narrator.

Auto-Translate Videos

Reach audiences in other languages by having Firefly translate your video's audio automatically, preserving the original voice and pacing across 20-plus languages.

Firefly Creative AI, Built Into the Apps You Already Use

Creative Cloud for teams bundles Firefly's AI features with 20+ creative apps and business-focused tools, so your team can build brand content without switching platforms. Here's where Firefly shows up across some of the apps in that lineup.

Creative Cloud Pro for Teams

Access more than 20 apps to bring your brand's content and communications to life, with Firefly-powered features built right into Photoshop, Illustrator, and Premiere (beta).

Photoshop

Produce polished images, graphics, and artwork with Firefly-powered tools — from Distraction Removal in the Remove tool to Generative Fill and Generative Expand.

Premiere (Beta)

Edit anything from quick social clips to full-length films in this leading video editor, and use Generative Extend in the Premiere Pro beta to add frames to the start or end of a clip.

Illustrator

Build vector graphics that match your own artwork style with Generative Shape Fill and Text to Vector Graphic, and turn any prompt into a reusable pattern with Text to Pattern.