The road to responsibility is filled with choices. As a leading technology company, Adobe’s products touch billions of people, and the decisions we make about how we ship — not just what we ship — matter. Just a year ago, we launched Adobe Firefly, our first generative AI foundation model, and throughout the development process, we thought deeply about commercial safety, creator protection and AI policy ideas that foster innovation while supporting safety, and addressing the implications of AI on deepfakes. That’s a big agenda, but AI is a transformational technology that requires transformational thinking.

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